처음 신시어리를 시작한 이유는 버려지는 홍보물이 없는 세상을 만들기 위해서였습니다. 약 5년이 지난 지금, 신시어리가 하는 방식은 '브랜드굿즈' 라는 시장으로 발전하게 되었습니다.
이제 다음 단계로 나아가기 위해 그동안 고객들과 만든 제품들을 하나, 하나 다시 보았습니다.
LVMHThe Art of Crafting DreamsKiaMovement that inspiresPOSCOJourney to a green futureInstagramGive people the power to build community and bring the world closer together.GoogleOrganize the world's information and make it universally accessible and useful.Thermo Fisher ScientificEnable our customers to make the world healthier, cleaner and safer.SalesforceBring out the best in one another, deliver customer success, and inspire the industry.
YouTubeTo give everyone a voice and show them the world.McDonald'sMake delicious feel-good moments easy for everyone.NotionMake software toolmaking ubiquitous.AstraZenecaPush the boundaries of science to deliver life-changing medicines.KraftonWe believe games will become the world's most powerful medium.Olive YoungAll Live YoungNetflixEntertain the world, one fan at a time.
XBuild AI That Advances HumanityLIGCHALLENGING, SAFE & CONVENIENTLouis VuittonThe Art of Crafting Dreams.SamsungDevote talent and technology to creating superior products and services.MicrosoftEmpower every person and every organization on the planet to achieve more.ChanelTo be the ultimate house of luxury, defining style and creating desire, now and foreverAmazonMake customers' lives better and easier every day.
ASMLUnlocking the potential of people and society by pushing technology to new limits.BanksaladEmpowering People with DataNikeTo bring inspiration and innovation to every athlete* in the world.IntelCreate world-changing technology that improves the life of every person on the planet.TeslaAccelerate the world's transition to sustainable energy.eBayConnect people and build communities to create economic opportunity for all.LG ElectronicsCreate a better life for people and a better future for the planet.
HyundaiProgress for HumanitySKWe invest in game-changing businesses and nurture them for long-term success.PorscheFor those who follow their dreamsMINIBig Love for the PeopleKakao새로운 연결, 더 나은 세상LINECreate an amazing life platform that brings WOW! to our users.AdobeChange the world through personalized digital experiences.
LinkedInConnect the world's professionals to make them more productive and successful.CoupangRevolutionize everyday lives for customers, employees, and partners.NexonTo create fun, amazing experiences for players worldwide.Hanwha끊임 없는 도전과 스스로의 혁신으로, 인류의 더 풍요로운 미래를 한화가 열어 나갑니다.GS친환경 혁신으로 지속 가능한 성장을 추구합니다.Naver변함없이 변화를 만드는 사람들NCSOFTPUSH, PLAY
TossMake finance simple and empowering.BloombergBring transparency to the world of the opaque.CheilCreating Connected Experiences That Matter.GucciBring positive change to secure our collective future.SlackMake work life simpler, more pleasant and more productive.McKinsey & CompanyCreate positive, enduring change in the world.Boston Consulting GroupUnlock the potential of those who advance the world.
Johnson & JohnsonBlend heart, science and ingenuity to profoundly impact health for humanity.OracleHelp people see data in new ways, discover insights, unlock endless possibilities.PrudentialMake lives better by solving the financial challenges of our changing world.SephoraChampion a world of inspiration and inclusion where everyone can celebrate their beauty.UberReimagine the way the world moves for the better.LeicaFocus on the Essential.UNICEFFor every child.
KAISTEducates, researches, and takes the lead in innovations to serve humanity.TikTokInspire creativity and bring joy.Seoul National University대전환 시대를 이끌어가는 학문공동체World VisionFor every child, life in all its fullness.LVMHThe Art of Crafting DreamsKiaMovement that inspiresPOSCOJourney to a green future
InstagramGive people the power to build community and bring the world closer together.GoogleOrganize the world's information and make it universally accessible and useful.Thermo Fisher ScientificEnable our customers to make the world healthier, cleaner and safer.SalesforceBring out the best in one another, deliver customer success, and inspire the industry.YouTubeTo give everyone a voice and show them the world.McDonald'sMake delicious feel-good moments easy for everyone.NotionMake software toolmaking ubiquitous.
AstraZenecaPush the boundaries of science to deliver life-changing medicines.KraftonWe believe games will become the world's most powerful medium.Olive YoungAll Live YoungNetflixEntertain the world, one fan at a time.XBuild AI That Advances HumanityLIGCHALLENGING, SAFE & CONVENIENTLouis VuittonThe Art of Crafting Dreams.
SamsungDevote talent and technology to creating superior products and services.MicrosoftEmpower every person and every organization on the planet to achieve more.ChanelTo be the ultimate house of luxury, defining style and creating desire, now and foreverAmazonMake customers' lives better and easier every day.ASMLUnlocking the potential of people and society by pushing technology to new limits.BanksaladEmpowering People with DataNikeTo bring inspiration and innovation to every athlete* in the world.
IntelCreate world-changing technology that improves the life of every person on the planet.TeslaAccelerate the world's transition to sustainable energy.eBayConnect people and build communities to create economic opportunity for all.LG ElectronicsCreate a better life for people and a better future for the planet.HyundaiProgress for HumanitySKWe invest in game-changing businesses and nurture them for long-term success.PorscheFor those who follow their dreams
MINIBig Love for the PeopleKakao새로운 연결, 더 나은 세상LINECreate an amazing life platform that brings WOW! to our users.AdobeChange the world through personalized digital experiences.LinkedInConnect the world's professionals to make them more productive and successful.CoupangRevolutionize everyday lives for customers, employees, and partners.NexonTo create fun, amazing experiences for players worldwide.
Hanwha끊임 없는 도전과 스스로의 혁신으로, 인류의 더 풍요로운 미래를 한화가 열어 나갑니다.GS친환경 혁신으로 지속 가능한 성장을 추구합니다.Naver변함없이 변화를 만드는 사람들NCSOFTPUSH, PLAYTossMake finance simple and empowering.BloombergBring transparency to the world of the opaque.CheilCreating Connected Experiences That Matter.
GucciBring positive change to secure our collective future.SlackMake work life simpler, more pleasant and more productive.McKinsey & CompanyCreate positive, enduring change in the world.Boston Consulting GroupUnlock the potential of those who advance the world.Johnson & JohnsonBlend heart, science and ingenuity to profoundly impact health for humanity.OracleHelp people see data in new ways, discover insights, unlock endless possibilities.PrudentialMake lives better by solving the financial challenges of our changing world.
SephoraChampion a world of inspiration and inclusion where everyone can celebrate their beauty.UberReimagine the way the world moves for the better.LeicaFocus on the Essential.UNICEFFor every child.KAISTEducates, researches, and takes the lead in innovations to serve humanity.TikTokInspire creativity and bring joy.Seoul National University대전환 시대를 이끌어가는 학문공동체
World VisionFor every child, life in all its fullness.LVMHThe Art of Crafting DreamsKiaMovement that inspiresPOSCOJourney to a green futureInstagramGive people the power to build community and bring the world closer together.GoogleOrganize the world's information and make it universally accessible and useful.Thermo Fisher ScientificEnable our customers to make the world healthier, cleaner and safer.
SalesforceBring out the best in one another, deliver customer success, and inspire the industry.YouTubeTo give everyone a voice and show them the world.McDonald'sMake delicious feel-good moments easy for everyone.NotionMake software toolmaking ubiquitous.AstraZenecaPush the boundaries of science to deliver life-changing medicines.KraftonWe believe games will become the world's most powerful medium.Olive YoungAll Live Young
NetflixEntertain the world, one fan at a time.XBuild AI That Advances HumanityLIGCHALLENGING, SAFE & CONVENIENTLouis VuittonThe Art of Crafting Dreams.SamsungDevote talent and technology to creating superior products and services.MicrosoftEmpower every person and every organization on the planet to achieve more.ChanelTo be the ultimate house of luxury, defining style and creating desire, now and forever
AmazonMake customers' lives better and easier every day.ASMLUnlocking the potential of people and society by pushing technology to new limits.BanksaladEmpowering People with DataNikeTo bring inspiration and innovation to every athlete* in the world.IntelCreate world-changing technology that improves the life of every person on the planet.TeslaAccelerate the world's transition to sustainable energy.eBayConnect people and build communities to create economic opportunity for all.
LG ElectronicsCreate a better life for people and a better future for the planet.HyundaiProgress for HumanitySKWe invest in game-changing businesses and nurture them for long-term success.PorscheFor those who follow their dreamsMINIBig Love for the PeopleKakao새로운 연결, 더 나은 세상LINECreate an amazing life platform that brings WOW! to our users.
AdobeChange the world through personalized digital experiences.LinkedInConnect the world's professionals to make them more productive and successful.CoupangRevolutionize everyday lives for customers, employees, and partners.NexonTo create fun, amazing experiences for players worldwide.Hanwha끊임 없는 도전과 스스로의 혁신으로, 인류의 더 풍요로운 미래를 한화가 열어 나갑니다.GS친환경 혁신으로 지속 가능한 성장을 추구합니다.Naver변함없이 변화를 만드는 사람들
NCSOFTPUSH, PLAYTossMake finance simple and empowering.BloombergBring transparency to the world of the opaque.CheilCreating Connected Experiences That Matter.GucciBring positive change to secure our collective future.SlackMake work life simpler, more pleasant and more productive.McKinsey & CompanyCreate positive, enduring change in the world.
Boston Consulting GroupUnlock the potential of those who advance the world.Johnson & JohnsonBlend heart, science and ingenuity to profoundly impact health for humanity.OracleHelp people see data in new ways, discover insights, unlock endless possibilities.PrudentialMake lives better by solving the financial challenges of our changing world.SephoraChampion a world of inspiration and inclusion where everyone can celebrate their beauty.UberReimagine the way the world moves for the better.LeicaFocus on the Essential.
UNICEFFor every child.KAISTEducates, researches, and takes the lead in innovations to serve humanity.TikTokInspire creativity and bring joy.Seoul National University대전환 시대를 이끌어가는 학문공동체World VisionFor every child, life in all its fullness.LVMHThe Art of Crafting DreamsKiaMovement that inspires
POSCOJourney to a green futureInstagramGive people the power to build community and bring the world closer together.GoogleOrganize the world's information and make it universally accessible and useful.Thermo Fisher ScientificEnable our customers to make the world healthier, cleaner and safer.SalesforceBring out the best in one another, deliver customer success, and inspire the industry.YouTubeTo give everyone a voice and show them the world.McDonald'sMake delicious feel-good moments easy for everyone.
NotionMake software toolmaking ubiquitous.AstraZenecaPush the boundaries of science to deliver life-changing medicines.KraftonWe believe games will become the world's most powerful medium.Olive YoungAll Live YoungNetflixEntertain the world, one fan at a time.XBuild AI That Advances HumanityLIGCHALLENGING, SAFE & CONVENIENT
Louis VuittonThe Art of Crafting Dreams.SamsungDevote talent and technology to creating superior products and services.MicrosoftEmpower every person and every organization on the planet to achieve more.ChanelTo be the ultimate house of luxury, defining style and creating desire, now and foreverAmazonMake customers' lives better and easier every day.ASMLUnlocking the potential of people and society by pushing technology to new limits.BanksaladEmpowering People with Data
NikeTo bring inspiration and innovation to every athlete* in the world.IntelCreate world-changing technology that improves the life of every person on the planet.TeslaAccelerate the world's transition to sustainable energy.eBayConnect people and build communities to create economic opportunity for all.LG ElectronicsCreate a better life for people and a better future for the planet.HyundaiProgress for HumanitySKWe invest in game-changing businesses and nurture them for long-term success.
PorscheFor those who follow their dreamsMINIBig Love for the PeopleKakao새로운 연결, 더 나은 세상LINECreate an amazing life platform that brings WOW! to our users.AdobeChange the world through personalized digital experiences.LinkedInConnect the world's professionals to make them more productive and successful.CoupangRevolutionize everyday lives for customers, employees, and partners.
NexonTo create fun, amazing experiences for players worldwide.Hanwha끊임 없는 도전과 스스로의 혁신으로, 인류의 더 풍요로운 미래를 한화가 열어 나갑니다.GS친환경 혁신으로 지속 가능한 성장을 추구합니다.Naver변함없이 변화를 만드는 사람들NCSOFTPUSH, PLAYTossMake finance simple and empowering.BloombergBring transparency to the world of the opaque.
CheilCreating Connected Experiences That Matter.GucciBring positive change to secure our collective future.SlackMake work life simpler, more pleasant and more productive.McKinsey & CompanyCreate positive, enduring change in the world.Boston Consulting GroupUnlock the potential of those who advance the world.Johnson & JohnsonBlend heart, science and ingenuity to profoundly impact health for humanity.OracleHelp people see data in new ways, discover insights, unlock endless possibilities.
PrudentialMake lives better by solving the financial challenges of our changing world.SephoraChampion a world of inspiration and inclusion where everyone can celebrate their beauty.UberReimagine the way the world moves for the better.LeicaFocus on the Essential.UNICEFFor every child.KAISTEducates, researches, and takes the lead in innovations to serve humanity.TikTokInspire creativity and bring joy.
Seoul National University대전환 시대를 이끌어가는 학문공동체World VisionFor every child, life in all its fullness.LVMHThe Art of Crafting DreamsKiaMovement that inspiresPOSCOJourney to a green futureInstagramGive people the power to build community and bring the world closer together.GoogleOrganize the world's information and make it universally accessible and useful.
Thermo Fisher ScientificEnable our customers to make the world healthier, cleaner and safer.SalesforceBring out the best in one another, deliver customer success, and inspire the industry.YouTubeTo give everyone a voice and show them the world.McDonald'sMake delicious feel-good moments easy for everyone.NotionMake software toolmaking ubiquitous.AstraZenecaPush the boundaries of science to deliver life-changing medicines.KraftonWe believe games will become the world's most powerful medium.
Olive YoungAll Live YoungNetflixEntertain the world, one fan at a time.XBuild AI That Advances HumanityLIGCHALLENGING, SAFE & CONVENIENTLouis VuittonThe Art of Crafting Dreams.SamsungDevote talent and technology to creating superior products and services.MicrosoftEmpower every person and every organization on the planet to achieve more.
ChanelTo be the ultimate house of luxury, defining style and creating desire, now and foreverAmazonMake customers' lives better and easier every day.ASMLUnlocking the potential of people and society by pushing technology to new limits.BanksaladEmpowering People with DataNikeTo bring inspiration and innovation to every athlete* in the world.IntelCreate world-changing technology that improves the life of every person on the planet.TeslaAccelerate the world's transition to sustainable energy.
Make Your Values Beloved
당신의 철학이 더욱 사랑받도록
Story
철학을 전달하는 일
돌이켜보니 우리가 만든 것들은 단지 아름다운 제품이 아니었습니다. 고객들은 미션과 비전, 슬로건과 가치를 사람들에게 더 가까이, 더 선명하게 전달하기 위해 찾아왔던 것이었습니다.
즉 신시어리가 하는 일은 고객의 철학이 화면 속 슬로건이나 캠페인에 머무르지 않고, 사람들의 일상 속에서 실제로 경험되고 기억될 수 있도록 돕는 것이었습니다.
작은 선물 하나, 반복적으로 사용하는 제품 하나에도 조직의 가치와 태도가 전달될 수 있으며, 구성원과 대중들이 그 철학을 공감할때 조직과 같은 방향을 바라보고 지지하는 힘이 됩니다.
고객의 철학을 선명하게 전달하고, 오래 기억되도록 하는 것, 바로 신시어리가 하는 일입니다.
Our Mission
여러분의 철학이 일상 속에서 사랑받도록
모든 기업과 기관에는 더 나은 세상을 만들기 위한 철학이 있습니다.
우리는 좋은 철학이 조직을 하나의 방향으로 이끌고, 세상에 긍정적인 변화를 만든다고 믿습니다.
하지만 철학은 저절로 전해지지 않습니다.
철학이 선명하게 이해되고 가까이서 닿을 수 있을 때 구성원의 공감을 얻고,
세상의 신뢰와 지지로 이어질 수 있습니다.
그래서 신시어리는 고객의 철학이 세상에 닿도록 돕습니다.
01고객의 철학을 이해합니다
기업과 기관이 전하고 싶은 메시지, 대상, 순간, 맥락을 깊이 이해합니다.
02일상 속으로 전합니다
굿즈와 패키지, 전달방식 등 일상에 자연스럽게 닿을 수 있는 방법을 만듭니다.
03선명한 형태로 만듭니다
받는 순간의 첫 인상부터 사용하는 시간의 편안함까지 고민합니다.
04믿을 수 있는 기준으로 완성합니다
제품과 인쇄, 패키징, 물류까지 종합적인 품질관리로 높은 기준을 추구합니다
Our MissionWe Share What You Stand For
Values
plural noun / [ˈvæljuːz]
The principles that help you to decide what is right and wrong, and how to act in various situations
01 Your Values
고객의 철학을 전하는
제품을 만듭니다
우리가 만드는 것은 고객의 철학을 담는 매개체입니다. 철학을 대변할 수 있는 제품과 서비스를 만들기 위해 모든 제품은 신시어리만의 높은 기준을 통과한 뒤에 선보이며, 메시지를 표현하기 가장 적합한 방식으로 연구개발합니다.
02 Everyday Presence
일상 속으로 전합니다
너무 멀리 있는 철학은 기억하기 어렵습니다. 받는 분의 일상에 가장 가까이 다가갈 수 있는 방식의 제품과 서비스를 만듭니다.
03 Clarity in Every Detail
선명한 형태로 만듭니다
철학은 추상적이기 때문에 쉽게 기억할 수 있는 구체적인 방법을 만듭니다. 굿즈의 종류와 패키지의 질감, 설명이 인쇄된 종이의 크기와 색상 등 모든 방법으로 브랜드의 철학을 전달합니다.
04 A Higher Standard
높은 기준으로 완성합니다
‘원래 그런 거니까’, ‘모두 그렇게 하니까’. 신시어리에서는 단 한 번도 들을 수 없는 대답입니다. 우리는 기존에 당연하게 여겨지는 방식을 의심하고 더 나은 해결방법을 찾습니다.
3단계 Quality Control
출시 전 제작 샘플링, 수량 및 품질검수,
파일럿 패키징 절차로 잘못된 제작 방지
친환경 부자재 사용
종이 박스테이프, 외포장 박스 재활용,
생분해성 비닐 완충제 사용 등
물류 전문 자회사 운영
물류, 패키징을 전담하는 자회사에서
전문적인 풀필먼스 서비스 제공
불필요한 제품 기부
오제작 및 추가 제작품을
동물보호단체, 구호단체에 기부
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